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Shopping Annuity® Brand Premium Toothpaste

Single tube (4.5oz.)
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Shopping Annuity® Brand Premium Toothpaste

Market America
$9.95
  • Reveals Your Smile’s Natural Radiance
  • Gentle, Fluoride-Free, Stain-Lifting
  • Features Hydroxyapatite to Polish Teeth
  • To Maintain a Healthy, Daily Sparkle
  • Lasting Minty Freshness
Code  13703V
+ $0.20 / 2.0% Cashback
Product Features

Polish Your Teeth With the Power of Hydroxyapatite

Reveal your smile’s natural radiance with the minty-fresh clean of The Usuals™ Brightening Toothpaste with Peptides + Probiotics. 

Gentle and fluoride-free, it features hydroxyapatite, a mineral which mirrors the composition of tooth enamel. Our advanced formulation also includes peptides and probiotics to help you achieve the healthy daily sparkle you're looking for.

The Usuals keeps life simple. Everyday essentials you can trust, designed to work exactly as you need them to. 

Product Details

Ingredients: Sorbitol, Glycerin, Dicalcium Phosphate, Aqua/Water/Eau, Silica, Potassium Citrate, Cellulose Gum, Sodium Benzoate, Sodium Lauryl Sulfate, Hydroxyapatite, Flavor (Aroma), Butylene Glycol, Sodium Saccharin, Menthol, Allantoin, Pentylene Glycol, Tetrapeptide-21, Pentapeptide-4, Lactobacillus/Soymilk Ferment Filtrate.

  • Free shipping on orders over $125.00
Code  13703V
image of mint next to a toothbrush

Reveal Your Smile’s Natural Radiance

Fluoride-free

Featuring biomimetic hydroxyapatite and cool menthol to deliver a fluoride-free clean with lasting minty freshness

Advanced Care

Peptide and ferment technology with dual mineral polishing agents to support a healthier-looking oral environment

Daily Radiance

Brushing your teeth twice daily isn't just a habit — it’s a vital part of maintaining a vibrant, confident smile.

Powered With Hydroxyapatite

The Usuals™ Brightening Toothpaste includes hydroxyapatite, a popular alternative to fluoride, which is a mineral that mirrors the composition of tooth enamel and is widely used in advanced oral care formulations. Hydroxyapatite, in combination with the peptide complex, works to gently polish teeth for a smooth, clean finish.

image of the word hydroxyapatite inside a magnifine glass
image of a mom and daughter brushing teeth

Gentle Polishing System

The Usuals™ Brightening Toothpaste helps reduce plaque buildup and lift surface stains to support a smooth, polished tooth surface and a balanced oral environment. This refreshing formulation (including peptides, probiotics and hydroxyapatite) helps you achieve a cleaner, more luminous smile without harsh whitening agents by enhancing the teeth’s natural brightness through enamel surface refinement.

Frequently Asked Questions

Is this toothpaste fluoride-free?
Yes, The Usuals™ Brightening Toothpaste is fluoride-free.
What is hydroxyapatite?
Made up of calcium and phosphate ions, hydroxyapatite is the primary mineral that makes up tooth enamel — the outer layer of the tooth that acts as a protective layer and is known to be the strongest substance in the human body. Over time, tooth enamel can become weaker and begin to erode, ultimately making your teeth more susceptible to things like tooth decay. Hydroxyapatite offers an alternative to fluoride as a toothpaste ingredient.
What are the directions for use?
Brush thoroughly, preferably after each meal but at least twice a day, or as directed by a dentist or physician.
What does The Usuals Brightening Toothpaste taste like?
Our toothpaste has a refreshing mint flavor.
Can both adults and children use this toothpaste?
Yes, The Usuals Brightening Toothpaste is safe for children and adults.

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