Makeup designed to be effortless, inclusive and to enhance your natural beauty.

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Motives

Motives® Liquid Powder Mineral Foundation
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$39.95
+ up to $0.80 / 2.0% Cashback
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Motives® Vitamin E Lip Treatment
$22.95
+ $0.46 / 2.0% Cashback
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Motives

Motives™ 10 Years Younger Makeup Setting Spray
$33.95
+ $0.68 / 2.0% Cashback
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Motives® Makeup Remover Towelettes
$12.95
+ $0.26 / 2.0% Cashback
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Motives® No More Shine Makeup Setting Spray
$33.95
+ $0.68 / 2.0% Cashback
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Motives® Filter HD Powder
$34.95
+ $0.70 / 2.0% Cashback
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Motives® Plush Liquid Blush
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$22.95
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Motives® Precisely The Point Eye Line
$19.95
+ $0.40 / 2.0% Cashback
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Motives® Contour and Highlight Palette
$22.00
+ $0.44 / 2.0% Cashback
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Motives® Arch Definer Ultra-Fine Brow Pencil
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$23.95
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Motives® Satin Lip
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$19.95
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Motives® Lip Liner
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$19.95
+ up to $0.40 / 2.0% Cashback
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Motives® The Gloss
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$25.95
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A black spray bottle of MOTIVES Black Powder Hair Fixer standing on a reflective black surface, with white powder visibly spraying from the nozzle against a dark background.
BEST SELLERS
Close-up of a person's eye with detailed makeup
EYE
Close-up of a person applying makeup to their cheek.
FACE
Eyebrow pencil being used on a person's eyebrow
LASH + BROW
Close-up of a person applying pink lipstick with a black tube.
LIP
Woman cleaning her face with a white paper towel against a black background
ACCESSORIES
A black cosmetic eyeliner pencil with the brand name 'MOTIVES' printed in white on the barrel, shown with its cap removed and placed beside it on a white background with black makeup swatches. Scattered pencil shavings on a white background

EYE COLLECTION

Designed to enhance every look with rich pigments and flawless finishes.

Shop Eyes
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Four women shown in a vertical split-screen makeup demonstration, applying and wearing cosmetics against pastel blue, lavender, gray, and pink backgrounds. Four women shown in a vertical split-screen makeup demonstration, applying and wearing cosmetics against pastel blue, lavender, gray, and pink backgrounds.
Two women in black outfits posing against a dark red studio backdrop with dramatic lighting and shadows. Two women in black outfits posing against a dark red studio backdrop with dramatic lighting and shadows.

Meet the Founders

Loren Ridinger and Amber Ridinger are on a mission to empower women and men everywhere with the keys to entrepreneurial success. They create, develop, and market beauty and skincare products to reveal your true beauty.

A black squeeze tube of MOTIVES Hair Advanced Repair Mask centered on a glossy, marbled beige and tan background.
FOUNDATION
BLUSH
BLUSH
A group of MOTORS brand liquid foundation bottles and matching rectangular boxes, arranged together on a light gray background. The bottles contain shades of beige, tan, and orange-brown liquid, and the packaging features black caps and gold lettering.
CONCEALER
A black MOTIVES eyeshadow pencil with a metallic bronze shimmer formula, shown diagonally with a textured zig-zag swatch of the eyeshadow on a clean white background.
BROWS
A rectangular black makeup palette box labeled 'THE COOL TONES MOTIVES' placed over a grid of square eyeshadow pans in neutral shades.
PALETTES
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A clean white square background with a small centered gray rectangular block. A clean white square background with a small centered gray rectangular placeholder-style block.
A clean white studio background with no visible product, person, text, or environment. TTV_2nd_logo_1-mobile
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