Built on Product.
Powered by People.
Market America | SHOP.COM is a product brokerage and internet marketing company powered by entrepreneurs around the world. Through results-driven technology and the power of people, we are creating the economy of the future.
Who We Are
Founded in 1992 by JR and Loren Ridinger, Market America has transformed millions of people's lives for 30+ years with life-changing products and a proven entrepreneurial business system.
Who We Are
With 40 exclusive brands, including Isotonix® — the world's most advanced nutraceutical, Market America offers thousands of world-class products crafted with the highest standards.
Who We Are
Headquarted in Greensboro, North Carolina, where the company began as an idea sketched out on a napkin, Market America now operates in nine countries and services customers in over 190 countries with SHOP.COM.
Who We Are
A leader in trust, performance and integrity, Market America Worldwide | SHOP.COM is an A+ rated enterprise and three-time recipient of the Better Business Bureau's Torch Award.
Our Founder, JR Ridinger
I started this company in 1992 because I had a vision: to provide people with an opportunity to achieve their dreams and break free from the traditional 45-year plan. I believed there was a better way — a way to empower individuals to take control of their futures through entrepreneurship.
Who are you? What is your mission? These are the questions that define your journey. For me, the answer has always been clear: I am here to create economic freedom for those who are ready to embrace it, through a business model that thrives on teamwork, mutual respect and the shared pursuit of success.
Market America is more than a company. It's a community where people from all walks of life come together to lift each other up and build a better future. This business was built on the belief that when one of us succeeds, we all succeed. That's the magic of what we do. It's about transforming lives, unlocking potential and proving that ordinary people can achieve extraordinary things.
Every day, you have the chance to define your identity. Take a step toward your dreams and make an impact. This is your moment, and this business is your vehicle. Together, we've created something that transcends the limits of what's possible — a billion-dollar enterprise that changes the way people shop and provides economic salvation to those who dare to believe.
I believe in you. The question is: Do you believe in yourself?
Founder, Market America Worldwide
Our Leadership
Legendary founder JR Ridinger passed away in 2022, following Market America's 30th anniversary celebration. Today, Co-Founder & CEO Loren Ridinger continues to lead the company with the same passion and purpose they shared.
Executive & Leadership Team
Marc Ashley
President & COO, Market America Worldwide
View Bio
Steve Ashley
President & COO, SHOP.COM
Joe Bolyard
Executive Vice President
Amber Ridinger McLaughlin
Vice President
Steve Bosson
Chief Growth Officer
Michael Brady
Chief Information Officer
Kevin Buckman
Executive Vice President
Joseph “Fat Joe” Cartagena
President of Urban & Latino Development
Cullen Haskins
Director, GMTSS, Americas
Deedra Mason, N.D.
Vice President, Product Development & Clinical Education
Brandi Quinn
Vice President, Operations
Christian Vazquez
Vice President
Eugene Wallace
Chief Technology Officer
Andrew Weissman
Vice President
Marty Weissman
Executive Vice President
Loren Ridinger
Co-Founder & CEO
Loren Ridinger is a successful entrepreneur, motivational speaker and influential businesswoman. As CEO of Market America Worldwide | SHOP.COM, a global e-commerce and product brokerage company she co-founded in 1992 with her late husband, JR Ridinger, Loren has been instrumental in redefining the landscape of online retail. Her company, which now operates in nine countries, empowers individuals with the tools and resources to achieve financial independence and has paid out over $6 billion to its global entrepreneurial base.
Loren’s entrepreneurial spirit is matched only by her passion for personal empowerment. Known for her influential voice in beauty, business and self-development, she has become a trusted advocate for elevating others to reach their fullest potential. Loren has remained committed to the “powered by people” mantra throughout her career, a principle that has fueled her ongoing success.
In addition to building a global, people-centered enterprise with the love of her life for over thirty years, Loren is a dedicated philanthropist, supporting charitable causes such as the Make-A-Wish Foundation, breast cancer research and initiatives focused on uplifting women and children.
As a respected thought leader, Loren’s insights into entrepreneurship, leadership and personal development have inspired a global community of entrepreneurs to realize their dreams. Her story is a testament to the power of perseverance, vision and the unwavering desire to create positive change.