One-to-One Marketing
One-to-One Marketing allows us to always have a finger on the pulse of the marketplace through an expansive global network of UnFranchise Owners. Each UnFranchise Owner is able to build personal relationships with a core group of customers, learn about each one's specific needs, and then fulfill those needs. This helps the UnFranchise Owner establish lifetime value with every customer. The One-to-One Marketing component of Market America's business model restores personalized customer service on a global scale.
1900s
Local businesses relied on word-of-mouth advertising and strong business relationships to build their customer base.
1950s
Franchises and big businesses use tactics to try and persuade the largest number of people possible to buy their brands, rather than identify and provide what consumers actually wanted. This is widely referred to as mass marketing.
2000s
As the internet takes off, businesses use websites and digital marketing to reach customers. Consumers are now presented with a myriad of products and services and rely on online reviews for making buying decisions, as technology has seemingly replaced customer service.
A New Era
Consumers only want to be exposed to promotions that speak directly to their current interests, likes, wants and needs. Further, they wanted to be treated as individuals and be able to interact with real people when making buying decisions. This shift was the catalyst that sparked the notion of One-to-One Marketing.
High Tech, High Touch
SHOP.COM provides a high-tech, high-touch approach for customers who want great online shopping, as well as customer service experiences.
UnFranchise Owners can recommend additional products to each consumer they are servicing. It's a win-win. UnFranchise Owners find success by helping others find what they need at a lower price, while earning Cashback.