What makes Social Shopping so powerful?
Consider this: 90 percent of consumers trust peer recommendations, whereas only 14 percent of consumers trust advertisements.
Studies have shown that word-of-mouth advertising is the most effective way to influence consumers. It’s usually more personal, it’s more interactive as questions can be asked, and most importantly, the trust is already there. It will always be easier to believe a familiar face than a television commercial, billboard or magazine ad.
In the past, there was always that challenge of spreading the word quickly amongst friends and family about a great product, restaurant, movie, or anything else people talk about. But with social networking, that problem stays in the past. Nowadays, Facebook or Twitter users can tell thousands of friends about their favorite new thing in a matter of seconds.
As an UnFranchise Business Owner, this has an exponential effect. Once customers begin having positive experiences with Market America’s products or services, they share this information on social networks, which naturally leads back to more customers. Happy satisfied customers naturally lead to more happy satisfied customers, and the process starts all over.
In this day and age, people live more hectic lives than ever. Advances in technology certainly help to accomplish more throughout the day, but in turn, people have become dependent on it. Technology has enabled the Internet to be accessible anytime, anywhere — providing everything from entertainment like games and movies down to necessities like checking the weather, shopping and even basic communication.
Just take social networks, for example. Social networks are quickly becoming the predominant means to stay connected with friends and family on a day-to-day basis. Sites like Facebook and Twitter allow users to get a quick glimpse into the lives of all those who they care to know about. But that’s just the beginning.
Social networks are used to ask questions, listen, share deals and favorite products, and so much more. As a result, retail recommendations have been folded into everyday living. This is Social Shopping at its core. Simply put, Social Shopping combines ecommerce with social networking. More and more customers are shopping directly through social networks, and with Market America’s consistent innovation and tremendous effort, UnFranchise Business Owners are in perfect position to capitalize on this trend.
Set up for success
To help UnFranchise Business Owners build momentum and fully harness the power of Social Shopping, Market America has developed some cutting-edge tools that integrate with Facebook.
While other companies are trying to build social networking into their shopping sites, Market America has taken an opposite approach, bringing marketamerica.com to Facebook with an application called ma Network.
On social networks, there is a wealth of information. People tell more about themselves than they would ever reveal on a shopping site. There is so much interactivity going back and forth between people — their likes, their dislikes, their wants, their emotional experiences, how they are feeling at the moment and what they experienced throughout the day.
ma Network bridges the gap between social media and online shopping with one simple, easy-to-use interface that lets users search, shop, save and share with over 750 million potential customers! ma Network mirrors the user’s activity on marketamerica.com back to ma Network, streaming updates in the news feed, alerting friends and customers to hot deals, product recommendations and reviews. Beyond that, ma Network allows users to actually browse Market America’s millions of products without ever leaving Facebook!
Next, Market America deployed one of the most amazing technological tools called ShopBox. ShopBox allows UnFranchise Business Owners and registered customers to preload the app with featured products and customized text, publish it to their Facebook profile (and consequently their newsfeed), and expose the products to an entire network. Friends are then able to securely checkout directly from the ShopBox poster’s profile and earn Cashback without ever leaving Facebook.
As Market America remains fully committed to leading the Social Shopping revolution, there will certainly be more exciting tools to come!