Match Products to People and People to Products
Since Market America offers such a vast assortment of products, UnFranchise Business Owners have the ability to recommend additional products to each consumer they are servicing. With a strong rapport in place between UnFranchise Business Owner and customer, opportunities open up to suggest more. It is always easier to provide more products to an existing customer than find a new customer for a product.
Market America even offers tools to assist in identifying items a consumer may need. With the online Home Shopping List, customers can mark the things they use most and it will automatically find similar items on SHOP.COM, where customers can save money and earn Cashback just for buying the things they already do.
It’s a win-win. UnFranchise Business Owners only find success by helping others find what they need at a lower price while earning Cashback.
When companies first began marketing products and services to a mass consumer base, it was a very one-sided process. Businesses would use tactics to try and persuade the largest number of people possible to buy their brands rather than identify and provide what consumers actually wanted.
As times changed, so did the means of reaching new markets. Whereas direct mail, catalogs, and other forms of mass advertising may have worked in the past, they were losing effectiveness in the face of an emerging individualistic society. Consumer demands began to change. People didn’t want to wade through a multitude of marketing messages that didn’t apply to their unique situations.
A new era had arrived where consumers only wanted to be exposed to promotions that spoke directly to their current interests, likes, wants and needs. They wanted to be treated as individuals. This was the catalyst that sparked the notion of One-to-One Marketing.
One-to-One Marketing allows Market America to always have a finger on the pulse of the marketplace through an expansive global network of UnFranchise Business Owners. Each UnFranchise Business Owner is able to build personal relationships with a core group of customers, learn about each one’s specific needs, and then fulfill those needs. This helps the UnFranchise Business Owner establish lifetime value with every customer.
Essentially, the One-to-One Marketing component of Market America’s business model restores personalized customer service on a global scale.