As Market Australia approaches its tenth year of operations, the company is optimistic about the future. Sales during 2011 were a strong $7.48 million USD, up from 2010, and the company expects sales in 2012 to further increase by 25 percent as we continue to introduce more products and services through marketaustralia.com.au. Despite the continued global recession, commissions paid in 2011 were $1.81 million USD and for 2012, commissions are projected to increase as well. Combining retail profit and commissions paid, Shop Consultants and UnFranchise Owners in Australia earned more than $3.66 million USD in 2011.
In 2007, Market America expanded its operations into yet another region in the Pacific Rim: Hong Kong. Market Hong Kong has continued to demonstrate solid growth, and last year was no exception. With sales topping $18.04 million USD in 2011 and UnFranchise Owners earning $9.88 million in retail profits and commissions, Market Hong Kong has created solid momentum. The proven strength of this market is why we're setting an even more aggressive goal of $21.23 million USD in revenue for 2012, a 17 percent increase over 2011.
In 2005, Market Taiwan opened its doors, extending the UnFranchise® business model to yet another continent. The growth of operations in Taiwan during 2011 was impressive, with sales topping $121.16 million USD and commissions paid in excess of $34.70 million USD for the same time period. In total, Taiwan Shop Consultants and UnFranchise Owners earned more than $69.32 million USD in 2011. For 2012, sales of over $133.46 million USD is anticipated, a 10 percent increase over 2011. We're also predicting that Market Taiwan's field operations will surpass 35,000 Shop Consultants and UnFranchise Owners.
Very recently, we launched the UnFranchise business in the United Kingdom. With the growing number of Shop Consultants and UnFranchise Owners in this new region, we anticipate a solid first full year of sales for Market United Kingdom. In addition, we began merchandising our products on UK.SHOP.COM building brand awareness and customer base throughout all of the United Kingdom.