PRESS RELEASE: Carmelo Anthony and Market America, Inc/SHOP.COM Host A Launch Event for Champions

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Tommy Hilfiger, Maxwell, J.R. Smith, Irv Gotti, Baron Davis, Jason Kidd, Kurt Thomas, Scottie Pipen, Taraji P. Henson, Domingo Zapata, Caroline Manzo and other guest attend a lavish yacht party for Carmelo Anthony’s new supplement line with Market America/SHOP.COM

New York, NY October 28, 2012 – Carmelo Anthony and Market America, Inc/SHOP.COM hosted an exclusive red carpet event on the luxurious yacht Utopia III on October 26, 2012 for the launch of Isotonix® Champion Blend Plus, an advanced health & nutrition supplement.

Guests enjoyed listening to tunes from DJ Runna, dined on skewered filet mignonettes, Kobe beef sliders, jumbo coconut shrimp, a sushi bar, etc accompanied by the beautiful backdrop of the New York City skyline. The event attracted the best and brightest stars in New York City including: fashion and beauty entrepreneur Amber Ridinger, Illustrious Entertainment award winning recording artist and actor Duane McLaughlin, basketball All Star Baron Davis, star of MTV's Run's House Angela Simmons, film producer Rick Schwartz, as well as many others.

The evening was a night to remember, marking a significant milestone in Market America, Inc/SHOP.COM and Carmelo Anthony’s new found partnership to bring Isotonix® Champion Blend Plus to market.

“Carmelo is an amazing athlete and also one of my family’s closest friends and we had such a fantastic time at our launch event. We are so excited about Carmelo’s involvement in bringing this fantastic product to everyone so that now everyone can be a champion!” says Market America/SHOP.COM Senior Vice President, Loren Ridinger.

“This event was all about champions. No one exlimpifies this more than Carmelo and with this new product, everyone can take a shot at being one themselves” added Market America/SHOP.COM President and CEO, JR Ridinger.

Isotonix Champion Blend Plus is exactly what the body needs to retain its muscles with essential nutrients, keep the body’s defenses up with powerful antioxidants, and provide a boost of energy from great vitamins. Performance, defense, energy – everything one needs to be a true champion.

Isotonix Champion Blend Plus is one of the most cutting-edge supplements on the market, with Branched Chain Amino Acids to help retain muscles with essential nutrients; the powerful antioxidant Pycnogenol®, the perfect ingredient for those living an active healthy lifestyle as it helps combat aggressive free radicals before they cause harm to the body; and activated B-vitamins, proven to provide the body with a boost of energy. Isotonix Champion Blend Plus utilizes the scientifically-proven Isotonix Delivery System – which allows for vitamins and nutrients to be absorbed by the body faster and more efficiently than other delivery systems.

As part of the introduction of Isotonix Champion Blend Plus, Carmelo starred in a commercial that has been released exclusively through the company’s social media channels, http://bit.ly/CarmeloAnthony_IsotonixChampionBlendPlus_01.

For more product information, please visit http://www.shop.com/IsotonixChampionBlendPlus-v.xhtml

Also, the company kicked off a SHOP.COM Facebook contest for some exclusive gear signed by Carmelo right on the yacht that evening. For more contest please visit: http://bitly.com/CBPKicks

ABOUT MARKET AMERICA, INC. & SHOP.COM

Market America is a product brokerage and Internet marketing company that specializes in One-to-One Marketing. With more than six million customers and 180,000 Independent Shop Consultants worldwide, the company has generated over $4.3 billion in accumulated retail sales. Headquartered in Greensboro, NC, the company was founded in 1992 by President and CEO JR Ridinger and employs nearly 700 people globally with international operations in the United States, Canada, Taiwan, Hong Kong, Australia, United Kingdom and Mexico. Through its revolutionary One-to-One Marketing concept, Market America combines the Internet with the power of people creating the ultimate online shopping destination. More information is available at MarketAmerica.com (http://www.marketamerica.com).

SHOP.COM is a comparison shopping site designed to meet the shopping needs of the consumer and the business needs of merchants. Leveraging the features of our patented OneCart®, along with extensive partner marketplace integration, and thousands of pages of unique shopping-centric editorial, SHOP.COM helps customers "Shop Smart, Save Big" across thousands of online stores. SHOP.COM also powers ShopCompanion® and The Shopping Vine® (http://theshoppingvine.com), a shopping blog network. For more information, please visit SHOP.COM (http://www.SHOP.com).

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